Hi, I’m Phil
I am a UX Designer, Product Designer and UX Researcher, with over 20 years commercial experience for clients and design agencies. Along the way I have managed to pick up a couple of design awards.
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UX and Product design for web, app and native
I am a highly skilled and experience user centred design practitioner and advocate. Full end to end UCD process including wireframing, user journey flows and interactive prototyping for user testing.
I am an expert in native app design and build and keep up to date with iOS and Android design guidelines.
Tools: Axure, Figma, Sketch, Invision, Adobe Creative Suites and Adobe XD.
I am familiar with HTML, CSS, Javascript and React JS technologies.
UX research, Insights, experience mapping, testing
Using Competitor benchmark analysis, desktop research, qualitative and quantitative research methods I carry out UX research learning what the end users of a system or product need and want, then employing those insights to enhance the design process for products, services or software.
Develop personas, research reports and playback and research plans.
Tools: UserTresting.com, Google Analytics, Dovetail, Optimal Workshop, Content Square and various A/B testing (MVT) software
Extensive across industries and global brand experience
I have delivered engaging experiences for many household names. As well as improving the customer and colleagues’ experience, on many occasions we have been able to increase conversion rates, reduce drop out rates and identify opportunities for cross-sell and upsell where appropriate. increasing.
Below are some the the global brands that I have had as clients.
Portfolio of work
I have pulled together a portfolio to show some of the projects that I have worked on in the past 10 years
This area is protected, so please contact me for the password to access.















“Design is not just what it looks like and feels like. Design is how it works.”
—Steve Jobs, Genius.